The September 2012 issue of IEEE Computer provides an article entitled "Innovation Mashups: Academic Rigor Meets Social Networking Buzz" co-authored by Dejan S. Milojicic, Martin Arlitt, Doree Duncan Seligmann, George K. Thiruvathukal, and Christian Timmerer which is about "Exploring new options for publishing and content delivery offers an enormous opportunity to improve the state of the art and further modernize academic and professional publications". It provides background information about Computing Now and Special Technical Communities including lessons learned and future work. Feel free to share it and provide us feedback! Thanks.